Ithmaar Bank - Branch Network

Refurbishment of the Bank's legacy branch network

A complete makeover of exterior signage, ATM lobbies and customer environments

Due to the development of a new brand strategy and new design systems, the legacy branch network required a makeover.  We invited our London-based architects who specialise in retail financial environments to collaborate with us and design a complete refresh of exterior signage, interior environments, way-finding and merchandising. 

This work saw the development of a new concept in open banking space, with better defined personal consultation areas, ladies banking and improved ATM areas. The work included upgraded signage systems with new interior mega-graphics, point-of-sale and customer information. The design package was then rolled out across the bank's branch network.  

Our work then continued, to embrace a bank-wide digital transformation at a retail banking and branch level.

 

Client: Ithmaar Bank - Branches

Discipline: Corporate Design

Sector: Consumer Banking

A design concept board for a bank branch, showing a black-and-white portrait of a woman labeled as "Branch mega-graphics" intended to create a "humanist approach," alongside a technical diagram of a consultation area detailing furniture items like a "F17 Consultation table," "F13 Consultation task chair," and "F12 Consultation lounge seat." A design concept board for Ithmaar Bank branch interiors, showing two sections: the left side details a self-service ATM unit with labels for digital displays, gold-colored surrounds, and vinyl signage. The right side illustrates a manager's office layout, identifying furniture such as a manager's desk, visitor chairs in red fabric, and a bespoke store wall unit. An interior view of a modern bank branch featuring a circular layout, glass partitions, red waiting chairs, and service counters labeled with numbers, along with a stylized white outline of a person in the foreground. A split-screen image showing two views of a modern, stylishly designed bank branch. The left view displays a self-service area with ATMs and seating, decorated with the text "dependable aspiration." The right view shows a waiting area with red chairs and a designated "ladies lounge" separated by glass partitions. A technical branding guide for Ithmaar Bank, displaying grid-based proportion specifications for the placement of the bank's logo and name in Arabic and English on branded red design strips, including dimensions labeled with "X" and "Y" units.

Client: Ithmaar Bank - Branches

Discipline: Corporate Design

Sector: Consumer Banking