Our work

Transforming the core essence of retail banking through a revitalised branch model

Transforming to embrace future opportunity in pace with the rebuilding of Iraq.

Branding a Kuwaiti bank to promote tangible values of relationship

Capitalising on Visa’s sponsorship of the 2012 London Olympics

Integrating strategic positioning across the bank’s core service channels

Designing sub-brand architecture for premium and private banking channels

Exclusive credit card marketing to ultra-high net worth customers

Adapting international brand standards for local relevance and a relaunch in the Qatar market.

Rebranding and change programme

Defining brand principles to create Bahrain’s strongest Islamic retail bank

A complete makeover of exterior signage, ATM lobbies and customer environments

Designing MasterCard product suites for Ithmaar Bank

Segmentation strategy and brand architecture for the launch of Ithmaar Premier

Engaging with the next generations across Syria

A deep rebrand of every aspect of the company, changing to better customer connection

Changing the language - and achieving increased customer engagement