Ithmaar Bank - Premier

Branding Ithmaar Bank's Premier banking service

Aim Higher with Ithmaar Bank - Go Further with Ithmaar Premier

We  advised on the introduction of Ithmaar’s premium banking services, creating a segmentation strategy and brand architecture systems for its launch. Full suites of Premier collateral and marketing systems were produced by us - in addition, we developed a suite of material for Private Banking and consulted on cards segmentation strategy and Ladies Banking services.

We continue to assist the bank on development of customer-facing collateral and core capability information by way of in-branch merchandising and point-of-sale and create both advertising and below the line communication solutions.

Client: Ithmaar Bank - Premier

Discipline: Branding & Strategy Corporate Design

Sector: Consumer Banking

A collection of marketing materials for Ithmaar Premier banking, including a brochure cover titled "Take aim at opportunity," an open brochure page detailing "Takaful and Insurance" benefits, and promotional inserts featuring the bank's logo and branding. A promotional advertisement for Ithmaar Premier banking featuring two men in traditional Gulf attire looking out a window at a city skyline, with text highlighting exclusive benefits like a dedicated Relationship Manager, free Takaful for life, access to VIP lounges, and a secure USB device. A graphic featuring the text "Ithmaar Premier" in gold lettering, displayed in both English and Arabic against a dark blue background with a subtle, repeating pattern. A marketing brochure spread for Ithmaar Premier banking, featuring a collage of luxury experiences including a fine dining restaurant, a gondola ride in Venice, the Jumeirah Lowndes Hotel, and professional chefs in a kitchen, accompanied by text detailing exclusive travel and entertainment privileges for cardholders. A promotional display featuring an Ithmaar Premier gold Mastercard debit card positioned in front of a matching gold-toned background, which includes the bank's logo and branding. A premium welcome kit for Ithmaar Premier banking, featuring an elegant gold gift box containing a metal USB security device, a gold debit card presented in a dark blue folder, and an accompanying brochure detailing the banking experience.

Client: Ithmaar Bank - Premier

Discipline: Branding & Strategy Corporate Design

Sector: Consumer Banking