Lolana Fashion Boutique Brand Case Study

‘Lolana’ means ‘fly like an eagle’ in Hawaiian! This new fashion label creates bespoke around the home leisure wear and offers its services on a one-to-one private consultative basis. Firstly, we created a brand-mark of an eagle, heavily influenced by Polynesian designs that have spread over millennia across the Pacific and whose tribal patterns have, in turn, influenced Mid-Eastern fabric adornment in centuries past. Due to the nature of Lolana’s services, client discretion is a fundamental and, instead of having an open store front, a more private space was required.

We created a three-dimensional display system of moveable acrylic panels, where pattern and colour can be easily re-faced to represent different seasons and fabric inspirations. This provided an environmental solution, allowing plenty of light into the store and creating a multi-dimensional aspect to the external display.

Client: Lolana Fashion Boutique

Discipline: Branding & Strategy Corporate Design

Sector: Retail and Leisure