Transforming logistics

Sawary Al Sharq is a logistics company that operates a full spectrum of services right across Saudi Arabia and the GCC. It has been in operation for many years and has excellent large-scale named clients. However, over the last few years, it has struggled to maintain its marketing in the face of significantly increased competition.

Due to this, we proposed a whole range of strategies to lift company awareness and gain new business. We created a marketing plan with inclusions for website and online marketing aspects. In the interim, we produced a corporate profile. We wrote this, designed it, and produced it, complete with images from photo libraries, to provide the client with a means to actively market their company in a more aggressive manner. Previously, the company only had a PowerPoint which had not resonated well with target audiences.

The content was prepared by us in entirety, requiring zero feedback from the client. We conducted significant research into competitors to inform the process, and we then wrote, designed and created an electronic publication which can then be sent out to clients with proposals or used as email marketing to develop new business. Although just a single document, this represents the start of a new journey in active marketing and active conversion of contacts into long-term clients.